Google Business Profile or Google My Business?
Google Business Profile is the current name. It was called Google My Business until the end of 2021. It is the box with the company’s name, opening hours, reviews and map that shows in Google Search and Google Maps. In Google’s Swedish interface it is called “Google Företagsprofil”.
The profile is free, the help is not
The profile itself is free at Google, and you can create and change it yourself when you are signed in. You pay us for the help in getting the details right, not for the profile.
This is up to Google, not us
Verification and publishing are controlled by Google for the profile and by Apple Maps, Bing, Hitta and Eniro for their own services. That is why we cannot promise when or whether a change shows. Ongoing optimisation, account recovery and appeals against suspensions are not included in the one-off update. We never write or buy reviews, and we cannot promise how many are left.
Do you not have a profile yet?
The one-off update applies to a profile that you own and can manage yourself. A new profile is included in the starter package for new companies, and you can also create it yourself at Google at no cost.