What are cookies?

Cookies and local storage save or read information in your browser. We use them for your choices, a chat you request, and, with separate consent, visit statistics or marketing. Visit statistics may contain pseudonymous identifiers and are not anonymous.

Necessary cookies

Necessary storage supports a function you request and saves your privacy choices. It may contain technical identifiers.

  • Ensure core functionality and page navigation.
  • Protect against attacks and misuse.
  • Remember your cookie choices so we can respect them.

Statistics and analytics

With your specific consent we use pseudonymous visit statistics to improve the website. Our own measurement stores the event type, page path, CTA label and a daily HMAC derived from the IP address and browser details. Raw IP address and user agent are not stored in the event table. Google Analytics 4 loads only if we have enabled it and you approve the analytics category.

  • Visit statistics and page views.
  • Performance measurements and error reporting.
  • Identifiers are shared with the analytics provider you consent to when active; we do not sell them.

Marketing

With your specific consent we may store ad-click IDs and, once configured, load Google Ads or Meta Pixel for conversion measurement and remarketing. Newsletter consent is separate from this cookie choice. Google Ads and Meta Pixel are currently not enabled on the website.

Chat with us

A YOURWEB greeting appears automatically after a few seconds without contacting Intercom. When you open the chat, our own card comes first and says that the chat opens in Intercom and what Intercom stores in your browser. Messenger loads only when you reply in that card, by choosing a topic or sending a question of your own. What you chose or wrote is then filled in as your first message in the chat (with “Something else” the chat opens empty), and Intercom processes your messages and technical chat data. You can decline, use our contact form or request a call. Under “More about storage” the card also has a button to clear previous chat data.

How do we manage consent?

When you visit the website a cookie banner is shown where you can choose between:

  • Accept all – you approve necessary, analytics and marketing cookies.
  • Customise – you select which categories may be activated.
  • Only necessary – only cookies required for operation and security are activated.

Your choice is saved in the browser's localStorage for at most 365 days so the banner is not shown on every visit. You can change it via Manage cookies in the footer or use the Withdraw consent button shown after you approve analytics or marketing. Chat storage is a separate choice each time you start a chat, made by replying in the card; after your reply the button Withdraw chat storage consent appears beside the chat button, and it withdraws that choice and clears Intercom storage.

Third parties

Intercom is used only after your separate chat choice. Google Analytics, Google Ads and Meta are conditional providers under your analytics and marketing choices; their tags remain inactive until the relevant account ID is configured. We will update this inventory with the actual provider cookies before activating a new service.

Storage used by this website

The following names, purposes and periods apply on yourweb.se. “Local storage” means browser localStorage. Intercom sets first-party cookies on our domain after the chat choice and processes chat data as a provider.

  • yourweb-consent – necessary local storage of your analytics and marketing choices; 365 days, then we ask again.
  • yw-support-invitation-dismissed – remembers your choice to dismiss the greeting or open the chat so the invitation does not repeat on other pages. Written only after your choice, in sessionStorage for the current tab session. Contains only the value 1, with no visitor identity.
  • yw-checklist:<list> – first-party storage of which items you have ticked in a checklist among the free tools, one key per list, for example yw-checklist:lansera-hemsida; the Swedish and the English version of a list use the same key. Written only when you tick an item yourself, in your browser's localStorage, and never sent to us. It stays until you untick every item or clear the site data in your browser; it has no expiry date.
  • yw_analytics_consent – first-party cookie allowing our own event endpoint to check active analytics consent; only after that choice, at most 365 days.
  • yw_newsletter_confirm_csrf – necessary first-party cookie protecting a requested newsletter confirmation; at most 48 hours and deleted on confirmation.
  • yw-click-ids – first-party storage of ad-click IDs after marketing consent; each ID is removed after at most 90 days on the next visit.
  • yw-confirmed-lead and yw-confirmed-lead-ids – first-party storage to prevent duplicate conversions after a confirmed form response; only with the relevant measurement permission, at most 90 days.
  • intercom-id-f9barked – Intercom visitor ID for chat, up to 9 months according to its product notice; only after you reply in the chat card.
  • intercom-session-f9barked – Intercom chat session, normally 7 days; only after you reply in the chat card.
  • intercom-device-id-f9barked – Intercom device ID for abuse prevention, 270 days and may renew on use; only after you reply in the chat card.
  • intercom.intercom-state-f9barked – Intercom local cache for chat and visitor state; may remain until you clear it. The chat withdrawal button clears it.

If Google Analytics is enabled after analytics consent, _ga and _ga_* may store pseudonymous client IDs. We have limited our own Google tag to at most 365 days. We will disclose any additional advertising-platform storage before activation.

Delete or block cookies

You can delete cookies or change your browser settings at any time. Note that some parts of the website may stop working if you block necessary cookies.

Contact

Questions about cookies or our processing of personal data? Contact us at info@yourweb.se or read our Privacy policy.

Last updated: 9 October 2026.