Colours
Colour codes for your brand, with examples of how they are used together.
Brand guide · colours · typefaces
Brand guide: colours, typefaces and logo rules
A brand guide is the colours, typefaces and logo rules that make the website, the quote and the sign look as if they come from the same business. The Mini brand guide package builds on the logo you already have and costs from SEK 2,995 incl. VAT (SEK 2,396 excl. VAT). Larger brand work is quoted in writing.
01 · ColoursColour codes for your brand
02 · TypefacesFor headings and body text
03 · LogoRules for use
04 · PriceFrom SEK 2,995 incl. VAT SEK 2,396 excl. VAT
Mini brand guide
What a brand guide contains
A document of one to two pages, to hand to whoever makes your printed matter or your website.
Typefaces
One typeface for headings and one for body text.
Logo rules
How the logo may be used, and examples that show the guide in practice.
Delivery
Larger brand work
Naming, messaging and a complete visual identity do not fit in the package. Work like that is quoted after a project brief.
- What the business should stand for, and with whom
- Messages and tone of voice in text
- Colours, typefaces and image style
- Templates for what you use most
- A guide to hand to staff and suppliers
Process
How it works
You send the logo and tell us where the brand guide will be used.
- 01Material
Your logo and examples of material you have.
- 02Proposal
Colours and typefaces to decide on.
- 03Rules
How the logo may be used.
- 04Document
One to two pages with examples.
FAQ
Frequently asked questions
Not answered here? Write to us in the chat, weekdays 09–17 Swedish time.
What is in the mini brand guide?
Colour codes, typefaces for headings and body text, rules for using the logo and examples, in a document of one to two pages. It builds on the logo you already have and costs from SEK 2,995 incl. VAT (SEK 2,396 excl. VAT).
Is a new logo included?
No. A new logo is ordered separately and costs from SEK 2,000 incl. VAT (SEK 1,600 excl. VAT), with two proposals and up to ten revisions.
My logo file is poor quality. Can it be used?
Yes. We redraw it as a vector file, from SEK 695 incl. VAT (SEK 556 excl. VAT). It looks the same but can be enlarged without blurring.
Can you help with a new name or direction?
Yes, but that does not fit in the package. Describe what you want to change and you get a written quote.
Prices and guides
Prices for profile and logo
Two packages: a logo and a mini brand guide. Larger brand work is quoted.
Related services
Other services
A logo and a website are ordered separately.
Does your material look as if it comes from one business?
Send the logo and a couple of examples of what you use today. We reply with a proposal and a price.