01Email · Troubleshooting

Email going to spam? We fix SPF, DKIM and DMARC

We troubleshoot why email from your domain ends up in spam or is rejected, add the right SPF, DKIM and DMARC records and send test emails afterwards. The package has a from-price including VAT.

  • The chat is staffed weekdays 09–⁠17 Swedish time
  • Never send passwords in the chat

02Briefly explained

Why does email end up in spam?

Three settings on the domain show the recipient’s mail server that the sender is genuine. If they are missing or set up wrongly, the email can end up in spam.

  • SPF Who may send

    SPF is a list in the domain’s DNS settings of the servers that may send email in the domain’s name. If the sender is not on the list, the email may end up in spam or be rejected. A domain may have only one SPF record.

    Example of an SPF record (Google Workspace)

    v=spf1 include:_spf.google.com ~all
  • DKIM A signature on every email

    DKIM signs every email, so that the recipient can check that it really comes from your domain. The function usually has to be switched on in the email service, otherwise the emails lack the domain’s own signature.

    Example of a DKIM record (Google Workspace)

    google._domainkey TXT v=DKIM1; k=rsa; p=MIIBIjANBgkq…
  • DMARC What the recipient should do

    DMARC tells the recipient what should happen to email that fails the checks and where reports about them should be sent. Without DMARC, each recipient decides for itself.

    Example of a DMARC record

    _dmarc TXT v=DMARC1; p=none; rua=mailto:dmarc@example.com

What it looks like when something is missing

  • Email ends up in spam at Gmail or Outlook
  • You get error messages saying that the sender could not be verified
  • Email from other systems, such as newsletters, invoices or forms, does not arrive
  • It works for some recipients but not for others

Common causes

  • The email service has been changed, but the domain’s DNS settings did not follow
  • A newsletter or invoicing system sends in the domain’s name without being in the SPF record
  • The domain has two SPF records instead of one
  • DKIM has never been switched on in the email service

When email to you goes the wrong way

On iPhone, in Outlook and in Gmail you can mark the email as “not spam” and add the sender to your contacts. If that does not help, the fault is usually with the sender.

03What is included

The troubleshooting: what is included and what is not

The text is the same as in the package list. Under Not included is what is not included and what we cannot promise.

Email troubleshooting with SPF, DKIM and DMARC

From SEK 1,495 incl. VAT

Your emails are not getting through – we find out why.

We troubleshoot why email from your domain ends up in spam or is rejected. SPF, DKIM and DMARC are settings on the domain that show the recipient’s email server that the sender is genuine. We add the right settings, send test emails and briefly explain what was wrong.

What is included

  • Troubleshooting why the emails end up in spam
  • The right SPF, DKIM and DMARC records added
  • Test mailing after the change
  • Short explanation of cause and fix

Scope

One email problem on one email domain: email that ends up in spam or is rejected. The settings are made for your email service and up to two other services that send email in the domain’s name.

Not included

This is a targeted fix, not a review of the whole email environment. The recipients’ own filters decide what gets through, so we cannot promise that every email reaches the inbox.

Two more packages for company email

Company email on your domain, Microsoft 365 or Google Workspace

From SEK 1,995 incl. VAT

Email addresses that carry your own company name.

We create new email addresses on your own domain, that is, the company’s web address, in Microsoft 365 or Google Workspace. We also add the DNS settings that control where the email is delivered and show that it comes from you, and set up the email on phone and computer. You get a short written guide.

Move mailboxes to Microsoft 365 or Google Workspace

From SEK 2,495 incl. VAT

Your email moves with you to the new service.

We move up to five existing mailboxes to Microsoft 365 or Google Workspace. The email is copied over to the new service, as are contacts and calendars when the current service can export them, and we then change the domain’s email settings (DNS) so that new email reaches the new service.

04How it works

How the troubleshooting works

The same four steps every time.

  1. 01Tell us what is happening

    Write in the chat which domain it concerns, which email service you use and how the problem shows. We reply on weekdays 09–⁠17 Swedish time.

  2. 02We confirm scope and price

    You get the scope and the final price in writing and approve them before work begins.

  3. 03We get access in a safe way

    We need to be able to change the domain’s DNS settings and see how the email service is set up. Never send passwords. We agree together on how access is arranged.

  4. 04We fix, test and explain

    We add the right settings, send test emails after the change and briefly explain what was wrong and what we have done.

05Frequently asked questions

Questions about email in spam

About causes, what we can promise and what we need from you.

Why does my email end up in spam?

A common cause is that the recipient’s mail server cannot check that the sender is genuine, because SPF, DKIM or DMARC is missing or set up wrongly on the domain. Sometimes another system, for example a newsletter tool or an invoicing service, sends email in the domain’s name without being in the SPF record. We troubleshoot the cause and add the right SPF, DKIM and DMARC records.

How do I stop email ending up in spam?

Make sure the domain has the right SPF, DKIM and DMARC records and that every system that sends email in the domain’s name is in the SPF record. Check them every time you change email service. If you would rather not do it yourself, we add the records for you in the package for SPF, DKIM and DMARC, from SEK 1,495 incl. VAT.

My emails end up in spam at Gmail or Outlook. Is it the same fault?

Yes, often. Gmail, Outlook and other large email services check SPF, DKIM and DMARC and have tightened their requirements on senders in recent years. If the settings are missing or wrong, the emails can end up in spam. Then the fault is on your domain, not with the recipient.

Can you promise that the emails reach the inbox?

No. The recipients’ own filters decide what gets through, so we cannot promise that every email reaches the inbox. We add the right settings on the domain, send test emails afterwards and briefly explain what was wrong and what we have done.

What do I need to provide?

Tell us which domain it concerns, which email service you use and what happens to the emails, for example whether they end up in spam or come back with an error message. Never send passwords in the chat. We confirm scope and price in writing before work begins.

We send newsletters and invoices from other systems. Are they included?

Yes, within the package. The settings are made for your email service and for a limited number of other services that send email in the domain’s name, such as newsletter and invoicing systems. How many are included is stated under Scope in the package above. Any extras are priced and approved before they are done.

The contact form on the website does not send email. Is that the same thing?

It is a related fault, but not the same. If it concerns the form on a WordPress site, we fix how it sends email in a package of its own: fixing the contact form, from SEK 995 incl. VAT. If the fault is outside the form, for example with the email provider, it is not fixed in that package. Then you get a written explanation and a suggestion for the next step.

07Next step

Is the company’s email going wrong right now?

Write in the chat which domain it concerns, which email service you use and what happens to the emails, and we come back with scope and price. We reply on weekdays 09–⁠17 Swedish time.